May 11, 2007...10:38 pm

A Mind is a Terrible Thing to Waste

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Those of you that know anything about us know that we have been through quite a transformation in the last nine months. To sum up our forthcoming book “Shaken, Not Stirred” (SHAMELESS PLUG), we have received about a lifetime of education and worldview adjustment in a nine month period (Hmmm…nine months? Gestation? Birthing something new? Cool thought!)

All through our entrepreneurial education, we’ve heard from several sources that the first thing we need to change is our thinking. We have found that to be true. Even now, after all we’ve absorbed, our minds are still being transformed. (Hmmm…transformed by the renewing of our minds? Cool thought!)

Those old bogeys of “Get good grades, go to college, get a good job…with more pay and you’re OK”! (Oops, sorry. Couldn’t pass up the Pink Floyd reference.) are hard to shake! For minds that have been brainwa… um, conditioned to “the System”, it’s difficult to break out of the box all of a sudden. And you know what? “Brainwashed” is the correct word for that sentence. No point in soft-soaping it! It is unnatural to live in the System the way we have been trained to. The opposite of liberty is security. Yet, what are we taught to seek? A “secure” job! If this is the ultimate goal for our work force, this would almost seem to translate into “Albreit Macht Frei”: German for “Work Will Make You Free”. (Hmmm…the slogan that hung above the gate at Auschwitz? Chilling thought…)

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